Why use gifs in its advertisements?

pourquoi utiliser des gifs pour la publicité

Want to add gifs to your communication? You don’t really know if this can be a good idea? You’re in the right place! Indeed, we will give you a simple explanation of what a gif actually is. Then we will give you all the benefits that the latter has. Finally, we’ll tell you how to find gifs in a quick and easy way. Ready to learn more? This is where it happens!

What is a gif?

As you might expect, the word gif is an abbreviation for Graphics Interchange Format. It is an image format that was created in 1987. As you can see, it is not a recent item.

Note also that the gif is simply an animated image. The goal is, in many cases, to put a humorous image. Nevertheless, you can find many others with different emotions.

In addition to being simple to create, the gif allows to be more original and stand out from the competition. Although it is not constantly integrated into communication strategies, it is currently highly appreciated by both communicators and the community.

Are you still hesitant to put gifs in your communication strategy? Thankfully, we’ll tell you what the benefits of these are, in your ads. Ready to learn more?

The gif is easier to set up than the video

As we have seen, the gif is rather simple to set up. Indeed, it is less heavy than a video and can therefore easily integrate on Facebook, Instagram or Snapchat. You don’t have to wait three hours for the latter to take care of.

In addition, you should know that a gif attracts more of the eye than a still image. In other words, it will be much easier for you to attract new people to your community, for example. The gif is therefore a good alternative to the image.

The last thing we can tell you is simply that the gif doesn’t need its. When a person comes across the phone, they can look at them without seeing the sound of their phone raise, which is quite advantageous.

As you can see, the gif can actually intervene as a replacement for a video, without any problems!

The gif is also less expensive than a video

To make a video, you will necessarily talk to a professional. Indeed, the skills needed to edit a video require real training. If you want to change your way of communicating, it could cost you dearly. However, by opting for the gif, you will pay less. What for? Simply because you don’t need to have a video editor to make it. You can do it yourself or just look for one on the Internet. Pretty handy, don’t you think?

In addition to being less expensive, it also requires less work. Yes, making a gif only takes a few minutes, which is pretty convenient. In other words, you can easily do it yourself, staying at your desk!

The gif can be done by a person mastering creative software

As we mentioned above, there is not necessarily a need for special skills to be able to create a gif. Just have graphic design software, such as Photoshop. Of course, you can also find software, cheaper or even free for creating your gif.

Once you’ve found the right one for you, all you have to do is follow a tutorial for the first gif. You’ll see that in no time, you’ll be able to get an animated gif for your ads that will be posted on social networks.

Gif makes publications more attractive

A gif is animated. In general, it will attract more the eye of Internet users than a still image. So you’ll have more people stopping at your post. This does not mean that they will click on your page or if your website, but just that it will be more seen. And you’ll definitely have more subscriptions or more interaction with new people.

However, it should not be abused. Don’t try to gif every one of your ads. You have to know how to use it sparingly. Note also that the text of your ad should also be attractive: there is no need to attract a person to an ad, if the text does not make them want to click. Yes, the gif won’t do the whole job.

The gif fits perfectly well on all types of media

Whether it’s on Facebook, Instagram or Snapchat, it’s perfectly possible to use gifs. Indeed, they adapt to all types of media, which is also rather advantageous. However, instagram is already based on photography, so we recommend you invest Facebook with this type of advertising. You will be able to make a real difference between you and your competitors, which is not insignificant.

Where can we find gifs?

Have you been convinced to put gifs into your communication strategy? You don’t really know how to do it? And it’s out of the question for you to spend hours trying to create one? Don’t worry, there are many sites offering free gifs. Among them, you can perfectly opt for Gifing. A wide choice of gifs will be offered to you, to your delight! So, what are you waiting for to take the plunge?


As you can see, gif can really be an essential part of your communication strategy. However, for this to be effective, you really need to meet specific objectives. Indeed, there is no point in engaging in this type of communication, if you have no purpose behind it.


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