How do I make a marketing action plan?

Plan d'action marketing

Want to put in place a marketing action plan? Don’t you know how to do it? Don’t know where to start? Thankfully, we’ll tell you everything in this article. Together, we will detail the various steps to be implemented. So you’ll be ready to carry out your marketing action plan! Ready to learn more? This is where it happens!

Take stock of your company, but also its market

The first thing to do when you want to put in place a marketing plan is simply to study your products, your market, but also the solutions that have already been put in place.

It is therefore a question of making a SWOT, in order to be able to analyze the strengths and weaknesses of the company, but also the opportunities and threats of the market. This way, you’ll be able to see what’s right and what’s not right for your business. Some items can easily be kept.

Set specific goals

Once you have done this first analysis, it is imperative to set goals. Indeed, in order for you to easily put in place a marketing action plan,it is important to have clearly set goals. It should also be noted that they must be measurable, achievable, quantifiable, but also realistic. As you must certainly understand, it is very important to define them correctly beforehand.

Identifying real strategic axes

Once you have your goals, you can perfectly have strategic axes. They must support your goals and also be achievable. These are the actions you will need to put in place in order for you to achieve your pre-set goals.

It should also be noted that you must take into account your strengths, but also your weaknesses. Indeed, the strengths of your business are the elements that you can use to make your marketing action plan work perfectly. Weaknesses are simply areas of improvement that need to be identified so that you can easily reach your goals as quickly as possible.

Describe the different actions to be put in place

Once you have your strategic focus, it’s important to simply put the actions in place to achieve your goals. Here’s how this part should play out:

  • Determine specific actions: there is no need to remain vague. At this level of your marketing action plan,you really need to be concrete. Actions can be implemented based on each individual’s skills.
  • Once the actions are determined, you need to know when you can set them up. Indeed, you need to be precise on your timeline as well. This is what will allow you to follow your marketing action plan to the letter.
  • You must also give actions to each member of your team. Indeed, this may sound silly, but it’s important to know that for a marketing action plan to work, you really need to include everyone.
  • Once all this is determined, all you have to do is get started. It’s time to implement your action plan.

As you can see, an action plan can take time both in its design and in having to put it in place. So it’s very important to think before you act. It should not be done lightly.

Run the plan and analyze the results

You are in the final stage: executing the plan. The actions you’ve thought of are starting to take place. As you certainly need to understand, you have to analyze the fallout that you can have behind it. Yes, from the first actions, you can already look at what’s going on. Thus, in the process of implementation, it will be perfectly possible to rectify the situation, for example.

It should also be noted that actions that don’t work can be full of information. Indeed, you really have to understand what is wrong, so as not to repeat the same mistakes. In any case, an action that doesn’t work is an indicator for you: you just need to know how to analyze it correctly.


As you can see, a marketing action plan is not easy to put in place. Indeed, you have to know how to put yourself in the place of the customers, and know their tastes. It’s not about taking out two or three actions, so you have a marketing plan. No, it’s best to choose relevant actions based on your target, but also on your needs and goals. So it’s long hours of reflection waiting for you!


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